is a leading retailer in men’s fashion underwear and swimwear is a leading online retailer in men’s fashion underwear and swimwear for men, stocking all sorts of everyday, classic and sexy designs. From thongs to boxers, briefs to long johns, plus t-shirts, tops and socks, DGU is unique.

Founded in 2007, DGU has sourced some of the best and most comfortable male underwear and swimwear from around the world and in many cases has stock exclusive in the UK market.

Based in the UK but with worldwide distribution to more than 80 countries, DGU aims to get all weekday orders placed before 3pm shipped same day.

Mostly male shoppers but also a growing number of regular female buyers.
As you would expect most purchases come from the UK but DGU has a large international following, especially in the USA, Canada, Australia and the Far East

To help overseas customers with currency conversion DGU uses GEOip technology to automatically display prices ex VAT/inc VAT. In addition to the chargeable GBP price, also displays the approximate cost in local currency.

Regular product updates – weekly restocks and fresh seasonal ranges every month.
Easy to use website with simple category breakdowns that enable customers to find exactly what they want – plus clear size guides.

Free gifts with purchase in special promotions
Only best quality brands stocked
Live stock system (if it’s on the site, it’s in stock)
DGU also stocks loungewear, nightwear, socks and accessories from its top selling brands
Great customer service

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